With the business ever growing and our customers, retailers, partners and most of all, ourselves setting new and higher standards to reach every day – a massive input of resources was needed to keep meeting the demands while still gunning for our all-time life goal – to become the hobby’s most trusted paint and accessory brand.

With CataCap providing some extra jet fuel to our incredible growth trajectory since being founded in 2007, we’ve been searching for a captain to steer us in the right direction. Our beloved founder and now ex-CEO, Bo Penstoft was looking to return to his roots of passion – being the mad scientist behind the company, creating fun and innovative hobby products – a crucial role which Bo excels in and is thrilled to return to fulltime.

We, The Army Painter, are therefore excited to announce that Sten Dyrmose will be taking over as the new CEO of the company as of today.

Sten has more than 25 years of business and technology experience in strategic areas such as product development, strategic development, and global management, just to name a few. He has proven success in building high-performing teams, and positively impacting company culture across all operations worldwide.

We are confident that with CataCap and now Sten onboard, The Army Painter will reach new and greater heights, and that we will be able to continue to grow on the things that make our company stand out as a leader in this industry and improve to be even more efficient, more focused, and more fun.